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Archive for July, 2011

Latest Chrome Experiment

 

Everyone thinks of Google as a creative brand given the products and services they create. But it is projects like this that put the icing on the cake when it comes to creativity via a technology lens. There have several of these since Chrome launched but the latest, features OK GO. The fun thing about this experiment is you can put a customized message, take a spin.

The Brandery announces new class – any takers? | Disruptive Behavior

Twitter Pushes Ads Into the Timeline — Again | Digital – Advertising Age

Apple iPhones Used More on Airline Wi-Fi – Ina Fried – Mobile – AllThingsD

Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements | TechCrunch

Google+ A Platform For Social Business Domination?

Let me pile on with all the Google+ posts and predictions from reviewing it myself from the first 48 hours to reading a lot of reviews and press.

While many think that Google is out to beat out Facebook (I am sure they would like too) but that doesn’t really seem the basis for their newest platform, plus,. From my seat as an interested party, it is the next big social business platform that any size business could leverage. It would seem that this would play super nice with Google Apps for domain. So while Facebook might be taking notice, my hunch is social business platform players like Jive, IBM and SalesForce.com are probably the ones really scared. If Google can do what it did for mail and keep it free, none of these guys will be able to compete.

For more reading on this topic, David Armano and Kevin Dugan do a great job of diving deep on some key thoughts.

Image credit: Coty Gonzalas (edited by @drewmckenzie)

Some Tenets To Think About

Ok so I know getting into blogging in 2011 seems to be a bit late in the game but the reality is that I have been blogging for years for my employers so I thought it was time to establish a place where I can share my own thoughts on the convergence of digital technology consumer behavior and media.

Check back for weekly posts, not sure I can commit to much more than that. To get us started I wanted to reference Mike Aruz’s Tenets of Digital Strategy - he does a fabulous job of summarizing a lot of the thinks that I try to keep in mind each and every day.

Please forward your feedback in the comments as we go down this road together.

 

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